Intrigue in the Big League

A uni student's intrigue in marketing and media

Evolving with technology

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Technological advances allow us to use media whenever and wherever we want. Not many people can say they haven’t used their mobile phone while they were watching TV. In fact, while using apps was once just a distraction during an ad break, I now see friends and family members paying more attention to their mobile device than the television when the program they are watching is on.

This hardly seems logical considering that person has gone out of their way to ensure they can watch the program. Texting might make more sense because that person is choosing to communicate as well watch their program, but playing a game such as Candy Crush while your favourite program is on… why?

But, to be honest, I can’t really talk. There are many times when I find myself extending my app usage past the ad-break and into the show I am watching. And the app really isn’t that good… I mean Flappy Bird really isn’t something I should prioritise above MasterChef… is it?

Even using my laptop I find myself distracted by different types of media available to me. As you can see in the screen-shot I took before I started writing this post, I have 9 tabs open in Chrome. Do I really need them open right now? No. But I find myself hesitant to close any tabs in case I need to look at them soon. This also leads to me checking emails, Facebook, SOLS and shopping sites when really I should be watching a lecture I’ve missed or writing a blog post.

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While technology¬†evolves, I find myself not only using it in new and different ways, but also using it constantly. Media has become a huge part of our everyday lives, whether you are 5 or 50, there’s a good chance you’ll be using media in many different ways and in many different places .

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